marketing

SEO & Digital MarketingSearch Engine Optimisation

Our Approach to SEO

Looking to enhance your digital strategy but unsure where to start? Don’t worry, that’s where we come in. The world of SEO can be overwhelming so let us play the game for you.

There is no ready-made approach to SEO. For most, the main goal is to be ranking high on Google, but getting there is a different process for everyone, so a bespoke strategy is essential. Our strategic mix of on-page, off-page and technical SEO has proven highly effective, so our first step is to ensure that your site is working on a technical and UX level – there’s not much point in spending time and money driving traffic to a site that doesn’t work for the user!

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Audit & Analysis

We’ll conduct a full technical audit of your site which will allow us to find any issues that might be affecting SEO, UX and site usability. We’ll take a look at your site analytics and tag management systems to ensure everything is set up, working correctly and that you have a clean data set.

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Strategy

We’ll need to get to know you and your business better, so we’ll immerse ourselves in your brand and work closely with your existing team. By learning more about your business, its objectives, goals and challenges, we can develop a clear and measurable overall digital marketing strategy.

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Implementation

Putting it all into action! We believe technical optimisation to be at the heart of any successful SEO strategy and is the first place to start. First, we’ll implement any required fixes discovered during the audit stage and then we’ll get your site content and media optimised to work with your strategy. This process is ongoing, and we’ll continuously make micro adjustments based on reporting, overtime making your site more efficient and effective.

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Report & Repeat

Your digital strategy needs to be flexible and you need a team that can adapt to the ever-changing SEO landscape. As such, we undertake in-depth reporting month on month which provides key campaign data; digging deep into data from analytics, identifying successes, problem areas and opportunities for improvement. Understanding and learning from data will enable us to move forward with strategies and ensure continued growth for you.

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