marketing

SEO & Digital MarketingGoogle Analytics & Tag Manager Setup

Our Approach to Data

Need to know what your visitors are doing on site? Of course you do! No digital strategy is complete without expert set-up of your site's analytics.

Data is an essential component of any successful marketing strategy, so you need to ensure your website analytics are set up correctly and reporting on your chosen KPIs. By using platforms like Google Analytics, we are able to build an understanding of how visitors are using your website or application.

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Set-up

Our team will set-up your Google Analytics and Tag Management system to ensure you have a clean data set. With goals and tracking implemented we can measure the success of your campaigns and track how your users are interacting with your site. By identifying trends we can action any necessary changes or improvements to further increase your sites conversion rates.

Already set-up but concerned you might be missing something? Not to worry, we can undertake a complete audit of your channels to ensure your data set is clean. Reporting as we go on your business goals and conversions all the while ensuring tracking has been implemented correctly.

Whether it’s sub-domain, cross-domain or Google Ads linking, we’ll get all of it working so that you can properly track your visitors across all of your platforms.

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Analytics for Growth

Looking to redesign your site? Site analytics should be your first priority. We use analytical data from our audits and testing to guide our design team in how best to construct a new UI and UX around your brand. When redesigning a site, it is important to know exactly how the current website is structured and performing, enabling us to reuse elements that work and redeveloping those that don’t. Analysing the current data behind your website really is key!

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